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Land O Lakes Indian Maiden by kevinbolk Land O Lakes Indian Maiden by kevinbolk
Next in my series of "Lovely Lady Mascots" art cards is the Land-O-Lakes Indian Maiden.

I was trying to avoid the mildly racist/culturally insensitive mascots (Sorry, folks, no Aunt Jemima), but I've always had a soft spot for the Land-O-Lakes girl. I'm kind of amazed she's made it from the 1920's to the present day relatively unchanged where similar ethnic stereotype characters (like Uncle Ben, Aunt Jemima etc) got a justifiable makeover or (like the the Frito Bandito or the Cherry Clan) were eliminated all together.

She was originally painted in 1928 by Arthur Hanson (a colleague of Norman Rockwell, interestingly enough). His original art hangs at the company headquarters in Minnesota. Not sure if it's available for public display though.

Next up: Wendy of Wendy's Old Fashioned Hamburgers

Land O' Lakes Indian Maiden is a registered trademark of Land O' Lakes, Inc.
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Zeonista Featured By Owner May 27, 2015
Minnesota is the home of several Indian tribes, and it's a dairy state. I guess it made sense in 1928. The picture is tasteful and does not pander, just a nice girl in Pocahontas cosplay who wants you to buy this butter, so that's probably why she's still with us unchanged.
CherubFeet Featured By Owner Jul 12, 2014  Hobbyist General Artist
she's so pretty!
Struffert20 Featured By Owner Apr 5, 2013  Hobbyist Traditional Artist
Yay something from Minnesota
MightyMorphinPower4 Featured By Owner Oct 19, 2012
Very cute one
kiejake Featured By Owner Jul 18, 2012  Hobbyist
she reminds me of Tiger Lily from Peter Pan :3
xmangaxmex Featured By Owner Jun 10, 2012  Student General Artist
i don't see anything rasist about it. the native american indians are BOSS! but anyways, land-o-lakes is minnesotan, and it's good they used a good symbol for that. the Ojibwa and the Dakota were the 2 main tribes there, and it's great that they're a symbol of minnesota (for all the good they originally contributed here)

i love this art here by the way, it's so cute! :meow:
MSKM2001 Featured By Owner May 4, 2012
I really don't see anything racist about this.
This is just a mascot.
I mean come high school mascot was a Native American Warrior and I saw nothing racist about that.
I looked up to the mascot as something that stood for strength, hard work, and the fighting spirit.
Animals can be our mascots like wolves and tigers....why can't humans?
I'm familiar with this brand and I see nothing racist about it. It is just an Native American Maiden holding a box of butter. What is so mildly racist about that?
Pug-In-The-Mug Featured By Owner Mar 21, 2012  Student Digital Artist
I heard that girl was suposed to be Sakajueya.
Nafanua123 Featured By Owner Mar 13, 2012  Hobbyist General Artist
I remember just ADORING her as a kid I was her for haloween and I held butter in my hands for three hours it got so melty that we made brownies with it at the end of the day OH I JUST LOOOVE IT!
Artist-Azar Featured By Owner May 31, 2011
I don't get it. How is a Native American girl racist, in and of herself?
boosterjones1999 Featured By Owner Apr 16, 2011  Hobbyist Writer
As it happens (although it may just be that I'm a white UK male) but how is this seen as raciest?

One one hand all I can see is an image of sweet looking young Native American girl holding a packet of 'Land O Lakes' Butter.

She's not going round beating her kids (or being beaten herself by her husband) or any of the other negative things that are/were said about Native Americans at the time the original ad was painted.

Unless the ad that you based this on had her looking like she was in a WB cartoon about 'Cowboys Indians and Bugs Bunny' or that 'Land O' Lakes used to/still do exploit their Native American workers (you never know) that they doubtless must have in their workforce then I don't see anything offensive In this image, which I only saw (until I read the text below it) as being picture of a pretty girl who reminded me of an Anime girl named Zia from an 1980s cartoon entitled 'The Mysterious Cities of Gold' Zia by the way was an Inca who'd be sometimes called an 'Indian' (by the bad guys, as one would expect) and (oddly) by the show's narrator.

I'm I missing something here or has PC finally gone REALLY potty?
BrendanCorris Featured By Owner Mar 3, 2011
I really like this series you did. Very unique and very cute.
Haha, I definately get where you're coming from trying to avoid the (too many) racial stereotypes in food advertising, but I too always had a soft spot for her, so I'm obviously glad you did one of her.
Dragonsrules77 Featured By Owner Dec 23, 2010
I can't believe it's not Butter!
KirbyhugSquishy57 Featured By Owner Nov 2, 2010
D'AAAAAAAAAAAAAAAAW :iconiloveitmoreplz:
ARCHANGELREBORNX Featured By Owner Oct 21, 2010
Saffron4Ever Featured By Owner Oct 17, 2010
Again, very nice. I'm liking this so far; keep it up! :aww:
iiKagoKitty Featured By Owner Oct 17, 2010  Hobbyist General Artist
You should do Mrs. Buttersworth or something, too. ; v;

Or the Quaker's oats guy and Chef Boyardee, they're lovely ladies in my book. c|
Nightmare-forever Featured By Owner Oct 15, 2010  Hobbyist General Artist
I LOVE her!!! I'm so glad you did her!
The-White-Sparrow Featured By Owner Oct 9, 2010
I find Native American women to be gorgeous. I don't think I have ever seen an ugly one ever.
StarCraver Featured By Owner Oct 8, 2010  Student Traditional Artist
I had a friend who used to work at a supermarket...He was always endlessly amused at the fact that when he ran Land O' Lakes butter over the scanner, it rang up as 'LOL BUTTER'. x3

Lovely work, Kevin.
Coleslayer Featured By Owner Oct 7, 2010
Cute. ^^
PrincessDemonica Featured By Owner Oct 6, 2010  Student General Artist
:[ but i wanted to see Aunt jimime AND uncle ben :[
someotherguy2 Featured By Owner Oct 6, 2010
How was the Frito Bandito racist?
icealena Featured By Owner Oct 6, 2010  Hobbyist Traditional Artist
she looks very Pretty ^_^
Dolluan25 Featured By Owner Oct 6, 2010
I like how you have those little facts about them. Did you past learn them or research it for the drawings?
kevinbolk Featured By Owner Oct 6, 2010
Most of it I already knew. I'm a total trivia nerd.
Dolluan25 Featured By Owner Oct 6, 2010
Ah, but it's fun to know stuff!
ladysora13 Featured By Owner Oct 6, 2010
Oh thats awesome :D I live in Minnesota and I just love this! *Only Drinks LoL*
kwsapphire Featured By Owner Oct 6, 2010  Hobbyist General Artist
Wild guess: the Native American maiden on Land O Lakes products hasn't been revamped because this (the area which includes Land O Lakes) used to be heavily populated by Native Americans. Dunno if it was any more or less so than other areas of the country, but many, many, many names around here are Native American (Seminole county, Withlacoochee River, even the state capital is a Native American word: Tallahassee. References to them are everywhere, and the LOL logo isn't particularly misrepresentative or derogatory so.. *shrug* I guess they just left well enough alone. Then again it may boil down to statistics: according to Wikipedia, the Native American/Pacific Islander population in the US is about one tenth that of African Americans.

Anyway, I think you're doing great on these, I'm really enjoying them! I'd never heard of UTZ before, but I recognized Land O Lakes immediately! (It helps that I've lived in this state all my life.)
kwsapphire Featured By Owner Oct 6, 2010  Hobbyist General Artist
HAH. Except I went and looked it up and they're actually based out of Minnesota, not FL. I didn't even think about how many Land O Lakes there might be, despite having been born in one of several cities named Jacksonville. DOH! ;]
SlayerSyrena Featured By Owner Oct 6, 2010  Professional General Artist
That is beautiful! I love it. This is my favorite of your Lovely Lady Mascot cards.

I don't find Uncle Ben or Aunt Jemima racist at all. They are just portraits of people on a product. They seem well drawn/painted too. Nothing off about them at all (to me at least). :shrug:
InvaderPhantomstar1 Featured By Owner Oct 6, 2010
Aunt Jemimma, I actually thought, could afford to be painted just tad bit better :shrug: but get your point.
NooniePuuBunny Featured By Owner Oct 6, 2010  Hobbyist General Artist
luniara Featured By Owner Oct 6, 2010  Professional Digital Artist
I try to always use this brand of butter for baking. =)

Draw the Starbucks Siren too!
Maddie-Mangaka Featured By Owner Oct 6, 2010
LOL I never use that butter/margerine whatever it is, but you drew her really cute~!
DaveSchultz Featured By Owner Oct 5, 2010  Professional Traditional Artist
zo-za Featured By Owner Oct 5, 2010
...You Americans have strange people on your products...
BillyAD Featured By Owner Oct 5, 2010
Wait does that box say "Butter"? I've only ever seen her on packages of powdered chocoa.
Otacon144 Featured By Owner Oct 5, 2010  Student Filmographer
Wait - what? I've never seen that before...

I'm gonna have to look for it now.
bohoki Featured By Owner Oct 5, 2010
neat what next little debbie and the chicken of the sea mermaid?

love your stuff its all so fun
magicia Featured By Owner Oct 5, 2010  Student Photographer
Now she's another familiar face. I use her butter quite bit. (Margarine...Puh-leaze! A substitute is no match for the real deal.) I think she's the only one of the racist/insensitive mascot category that wasn't more than slightly so. She's got some real staying power, especially when one considers the massive changes her contemporaries have gone through. (Particularly Aunt Jemima.)
Temphis Featured By Owner Oct 5, 2010  Professional General Artist
If you're doing Wendy and don't also do Judy, it will be a travesty of justice :) (Also: are we getting the St. Pauli Girl?)
kevinbolk Featured By Owner Oct 6, 2010

(And heck yes! ^_^)
Temphis Featured By Owner Oct 6, 2010  Professional General Artist
Once upon a time, there was Wendy's and there was Judy's. Virtually identical chains (Judy's had a blue color scheme and a different girl mascot but otherwise identical food, identical furniture, etc), but Judy's long gone ... I've never read a definitive account of what was going on, but what I've read indicates that Judy's was a deliberate note-for-note knockoff of Wendy's and was basically beaten down by legal action.

(and it wouldn't really be a travesty of anything to skip Judy ... just a childhood memory that I suspect only a fraction of the audience is old enough or dull enough to recall ... I actually ate at Judy's a few years before I ever saw a Wendy's, and originally believed Wendy's was the knockoff chain as a result!) :)
kevinbolk Featured By Owner Oct 6, 2010
Find me a picture of Judy and we'll make it happen. XD
Temphis Featured By Owner Oct 6, 2010  Professional General Artist
I'll keep an eye peeled :)
supermanrules Featured By Owner Oct 5, 2010
Ferrara Pan changed a lot of names i remember johnny apple treats now appleheads
Kydoon Featured By Owner Oct 5, 2010  Hobbyist Digital Artist
My local grocer carries Land O' Lakes milk had labels the price stickers as "LOL Milk." It's totally unintentional, making it all the more awesome. :XD:
Artsy-Gnome Featured By Owner Oct 5, 2010
Dude draw the Clabber Girl.
glowworm56 Featured By Owner Oct 5, 2010
BTW--the Fritos Bandito was awesome!
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Submitted on
October 5, 2010
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