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October 5, 2010
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Land O Lakes Indian Maiden by kevinbolk Land O Lakes Indian Maiden by kevinbolk
Next in my series of "Lovely Lady Mascots" art cards is the Land-O-Lakes Indian Maiden.

I was trying to avoid the mildly racist/culturally insensitive mascots (Sorry, folks, no Aunt Jemima), but I've always had a soft spot for the Land-O-Lakes girl. I'm kind of amazed she's made it from the 1920's to the present day relatively unchanged where similar ethnic stereotype characters (like Uncle Ben, Aunt Jemima etc) got a justifiable makeover or (like the the Frito Bandito or the Cherry Clan) were eliminated all together.

She was originally painted in 1928 by Arthur Hanson (a colleague of Norman Rockwell, interestingly enough). His original art hangs at the company headquarters in Minnesota. Not sure if it's available for public display though.

Next up: Wendy of Wendy's Old Fashioned Hamburgers

Land O' Lakes Indian Maiden is a registered trademark of Land O' Lakes, Inc.
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:iconstruffert20:
Struffert20 Apr 5, 2013  Hobbyist Traditional Artist
Yay something from Minnesota
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:iconkiejake:
kiejake Jul 18, 2012  Hobbyist
she reminds me of Tiger Lily from Peter Pan :3
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:iconxmangaxmex:
xmangaxmex Jun 10, 2012  Student General Artist
i don't see anything rasist about it. the native american indians are BOSS! but anyways, land-o-lakes is minnesotan, and it's good they used a good symbol for that. the Ojibwa and the Dakota were the 2 main tribes there, and it's great that they're a symbol of minnesota (for all the good they originally contributed here)

i love this art here by the way, it's so cute! :meow:
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:iconmskm2001:
I really don't see anything racist about this.
This is just a mascot.
I mean come on...my high school mascot was a Native American Warrior and I saw nothing racist about that.
I looked up to the mascot as something that stood for strength, hard work, and the fighting spirit.
Animals can be our mascots like wolves and tigers....why can't humans?
I'm familiar with this brand and I see nothing racist about it. It is just an Native American Maiden holding a box of butter. What is so mildly racist about that?
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:iconpug-in-the-mug:
Pug-In-The-Mug Mar 21, 2012  Student Traditional Artist
I heard that girl was suposed to be Sakajueya.
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:iconnafanua123:
Nafanua123 Mar 13, 2012  Hobbyist General Artist
I remember just ADORING her as a kid I was her for haloween and I held butter in my hands for three hours it got so melty that we made brownies with it at the end of the day OH I JUST LOOOVE IT!
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:iconartist-azar:
I don't get it. How is a Native American girl racist, in and of herself?
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:iconboosterjones1999:
boosterjones1999 Apr 16, 2011  Hobbyist Writer
As it happens (although it may just be that I'm a white UK male) but how is this seen as raciest?

One one hand all I can see is an image of sweet looking young Native American girl holding a packet of 'Land O Lakes' Butter.

She's not going round beating her kids (or being beaten herself by her husband) or any of the other negative things that are/were said about Native Americans at the time the original ad was painted.

Unless the ad that you based this on had her looking like she was in a WB cartoon about 'Cowboys Indians and Bugs Bunny' or that 'Land O' Lakes used to/still do exploit their Native American workers (you never know) that they doubtless must have in their workforce then I don't see anything offensive In this image, which I only saw (until I read the text below it) as being picture of a pretty girl who reminded me of an Anime girl named Zia from an 1980s cartoon entitled 'The Mysterious Cities of Gold' Zia by the way was an Inca who'd be sometimes called an 'Indian' (by the bad guys, as one would expect) and (oddly) by the show's narrator.

I'm I missing something here or has PC finally gone REALLY potty?
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:iconbrendancorris:
I really like this series you did. Very unique and very cute.
Haha, I definately get where you're coming from trying to avoid the (too many) racial stereotypes in food advertising, but I too always had a soft spot for her, so I'm obviously glad you did one of her.
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